web design, logo design Sydney web design, logo design Sydney web design, logo design Sydney

corporate branding

Corporate branding is a critical marketing tool. Your graphic arts design is the reflection of your business and is just as important as your product itself. Clear, consistent brand messages, packaging design, web graphic design and of course your logo design encourage interest and improve recognition. They all must work well together.

Corporate branding means finding an expert logo designer to develop this key image, which will then be rolled out across your web graphic design, your e-flyer design and your packaging design.

Here are some recent logo designs by the Sydney graphic design team at Krycha.com, which are building corporate branding in Sydney and nationally.

Fordmont Excel Group Australasia logo Sydney Heritage Services logo Everything Promotions logo Deli and More logo Beauty Salon Upstairs logo Equibuilt logo Focus on you logo Health Essence logo Inspiration logo Inspiration logo My People logo Anne Day Lawyers logo Sobzurk logo Eurobrands logo Tarantula logo Advance Belt Buckles logo Procuro logo Lyrbird logo NAPF logo SHE Australia logo GRANGE logo Noise and Kisses logo Pilates Connection logo WTF logo Wonderland logo

Your business has its own unique identity, a DNA that is instantly recognisable by your current customers, but may not be effectively imparting key messages or attributes about your product or business to attract any new customers. Well-matched graphic arts design helps you achieve this goal.

At krycha.com we can help you recognise your brandís uniqueness, key messages, and how to build strong brand recognition in the market. Our expert web and print designers are some of the very best in their field and we approach every job as completely unique.

The creation of a branding strategy is the first step in getting a business off the ground fast. A good strategy recognises the unique attributes of your brand or company relative to your competitors, and market forces that may impact on product placement, promotion and pricing.

Once the identity is identified, and the selling points articulated to customers, it is possible to build market share and brand strength. The identity of any organisation is complex: it can refer to the nature of its products or services, the unique sales proposition including its position relative to competitors, or the shared values and ambitions of its employees. We can help you identify all the factors and create the strategy for building success.

Consider what you want to tell your customers about your business or your brand, what you want them to remember first and foremost, and where your brand is positioned relative to your competitors.

A well designed logo is an integral part of branding strategy. It will attract the attention of your customers and build instant recognition for your brand. It tells your customers instantly about your products, your services, and the strength of your organisation relative to your competitors. The logo has to be memorable, recognisable and impart key messages and product attributes that will support the overall brand image.

A strong visual link can be created for a family of brands through choices in typeface and colour schemes used repeatedly in websites, literature, and advertising to build instant recognition. Colour can have a positive or negative impact on the emotions and recall of your customers, and the whole effect should embody instantly every key message about your brand or organisation.

Every aspect of promotional activity from a high-profile advertising campaign to the design of a promotional pen will be less effective if there is a weak visual emblem. The detailed management of a visual identity is equally important as the management of other business assets such as finance or human resources.

When all of the visual elements of an organisation work together in unity, the investment in its identity is protected and the overall image becomes one of quality and strength. A well thought out branding strategy is a certain way to build your product profile and unlock potential sales. So, if youíre looking for a logo designer or the very best graphic arts design, look no further.




Zig Zag Foundation

Everything Promotions

Zig Zag Foundation has organised another annual Gala Charity Ball. This year's theme is "Under the Big Top". As always we prepared the marketing material, invitations, posters, etc. Zig Zag Foundation is a charity fundraising organisation, raising money on behalf of registered local and national charities that work with children aged between 0-18 years.


Everything Promotions

Everything Promotions

Everything Promotions is a young trendy 100% Australian owned family operated business. They have a vast range of products with the latest and coolest products supplied to a wide spectrum of customers, from large multi-national companies, to individual tradespeople and sporting teams. We were aproached to design their logo, and stationery.


Fordmont

Fordmont

Fordmont, a new financial company, approached us with a brief to design their logo. The main keywords were: wealth and trust. The outcome was a hit.


Samson Healthcare Services

Samson Healthcare Services

Samson Healthcare Services is an Australian owned and operated company, continuously listed as a preferred NSW Government supplier for the last 15 years, providing a range of affordable toilet hygiene services. The brief was both simple and difficult. The client asked for a clean brochure, but without the cliche bathroom image on the cover. It took quite a few different versions until all the decision makers of the company were happy with the outcome.


Just like a Cuckoo

Huber Suhner Loyal Tea

A book by an Australian author, Elizabeth Albin, dealing withwar and romance.The novel is set in the Regency era (1811 – 1820) – a time noted for its refinement, elegance and cultural achievement. It was also a time of great social and political upheaval culminating in war. The Battle of Waterloo (1815) plays a vital part in the story. Our role in this adventure was to put this book together and design its cover.


Huber + Suhner

Huber Suhner Loyal Tea

The global Swiss company HUBER+SUHNER develops and manufactures components and system solutions for electrical and optical transportation of data and energy. We were asked to put together a promotional packaging of LoyalTea that HUBER+SUHNER supports



Find a Wholesaler

Find a Wholesaler

Find a Wholesaler is Australia's Online Directory of Wholesale Suppliers. We were given a task of advertising the new business with a double sided flyer.